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ꯄ꯭ꯔꯗꯛꯇ ꯗꯤꯁ꯭ꯛꯔꯤꯄꯁꯟ꯫

ꯔꯣꯗꯤꯑꯣꯂꯥ ꯔꯣꯁꯤꯌꯥ ꯑꯦꯛꯁꯠꯔꯦꯛꯇ ꯑꯁꯤ ꯃꯍꯧꯁꯥꯅꯥ ꯑꯐ-ꯍꯣꯏꯠꯇꯒꯤ ꯌꯦꯜꯂꯣ-ꯕ꯭ꯔꯥꯎꯟ ꯐꯥꯎꯕꯒꯤ ꯐꯤꯅꯥ ꯄꯥꯎꯗꯔ ꯑꯃꯅꯤ, ꯃꯁꯤꯗꯥ ꯈꯔꯥ ꯃꯥꯂꯦꯃꯒꯤ ꯑꯣꯏꯕꯥ ꯑꯃꯁꯨꯡ ꯃꯆꯤ ꯑꯣꯏꯕꯥ ꯃꯆꯤꯟꯖꯥꯛ ꯌꯥꯎꯏ꯫ ꯃꯁꯤꯒꯤ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯀꯝꯄꯣꯅꯦꯟꯇꯁꯤꯡꯒꯤ ꯃꯅꯨꯡꯗꯥ ꯌꯥꯑꯣꯔꯤ꯫ꯁꯦꯂꯤꯗ꯭ꯔꯣꯁꯥꯏꯗ, ꯇꯥꯏꯔꯣꯁꯣꯜ꯫, ꯑꯃꯁꯨꯡ ꯐ꯭ꯂꯦꯕꯣꯅꯣꯏꯗꯁꯤꯡ ꯌꯥꯑꯣꯔꯤ꯫ ꯄꯥꯎꯗꯔ ꯑꯁꯤ ꯑꯐꯕꯥ ꯐ꯭ꯂꯣꯑꯦꯕꯤꯂꯤꯇꯤ ꯂꯩ ꯑꯃꯁꯨꯡ ꯏꯁꯤꯡꯗꯥ ꯌꯥꯝꯅꯥ ꯂꯨꯕꯥ (ꯁꯣꯜꯌꯨꯕꯤꯂꯤꯇꯤ 95%ꯗꯒꯤ ꯍꯦꯟꯅꯥ ꯅꯠꯠꯔꯒꯥ ꯃꯁꯤꯒꯥ ꯃꯥꯟꯅꯕꯥ) ꯑꯃꯁꯨꯡ ꯏꯊꯥꯅꯣꯂꯗꯥ ꯈꯔꯥ ꯁꯣꯜꯌꯨꯕꯜ ꯑꯣꯏ꯫ ꯄꯥꯔꯇꯤꯀꯜ ꯁꯥꯏꯖ ꯑꯁꯤ ꯃꯍꯧꯁꯥꯅꯥ ꯃꯦꯁ ꯸꯰–꯱꯲꯰ꯗꯥ ꯀꯟꯠꯔꯣꯜ ꯇꯧꯏ, ꯃꯁꯤꯗꯥ ꯃꯩꯁꯥꯒꯤ ꯆꯥꯡ ꯑꯁꯤ ꯵%ꯗꯒꯤ ꯇꯥꯅꯥ ꯅꯠꯠꯔꯒꯥ ꯃꯁꯤꯒꯥ ꯃꯥꯟꯅꯩ, ꯃꯁꯤꯅꯥ ꯃꯥꯂꯦꯃꯒꯤ ꯑꯣꯏꯅꯥ ꯁꯀꯈꯉꯂꯕꯥ ꯃꯇꯨꯡ ꯏꯟꯅꯥ ꯆꯠꯂꯤ꯫ꯐꯨꯗ ꯒ꯭ꯔꯦꯗ꯫ꯑꯃꯁꯨꯡꯐꯥꯔꯃꯥꯁ꯭ꯌꯨꯇꯤꯀꯦꯜ ꯒ꯭ꯔꯦꯗ ꯂꯩꯕꯥ꯫ꯁ꯭ꯇꯦꯟꯗꯔꯗꯁꯤꯡ ꯌꯥꯑꯣꯔꯤ꯫

ꯑꯩꯈꯣꯌꯒꯤ ꯄꯣꯠꯊꯣꯀꯁꯤꯡ ꯑꯁꯤ ꯁꯔꯇꯤꯐꯥꯏꯗ ꯇꯧꯔꯤ꯫ꯑꯥꯏ.ꯑꯦꯁ.ꯑꯣ.꯲꯲꯰꯰꯰, ꯖꯤ.ꯑꯦꯝ.ꯄꯤ., ꯀꯣꯁꯔ, ꯍꯥꯂꯥꯜ, ꯌꯨ.ꯑꯦꯁ.ꯗꯤ.ꯑꯦ./ꯑꯦꯟ.ꯑꯣ.ꯄꯤ., ꯑꯃꯁꯨꯡ ꯏ.ꯌꯨ.

ꯄꯣꯠꯊꯣꯛꯀꯤ ꯀꯥꯟꯅꯕꯥ꯫

ꯑꯦꯟꯇꯤ-ꯐꯦꯇꯤꯒꯦꯁꯟ & ꯑꯦꯟꯗꯨꯔꯦꯟꯁ ꯍꯦꯅꯒꯠꯍꯅꯕꯥ:ꯀ꯭ꯂꯤꯅꯤꯀꯦꯜ ꯁ꯭ꯇꯗꯤꯁꯤꯡꯅꯥ ꯇꯥꯛꯂꯤ ꯃꯗꯨꯗꯤ ꯅꯣꯡꯃꯗꯥ ꯃꯤꯒ꯭ꯔꯦꯗ ꯴꯰꯰ ꯔꯣꯗꯤꯑꯣꯂꯥ ꯔꯣꯁꯤꯌꯥ ꯑꯦꯛꯁꯠꯔꯦꯛꯇ (꯳% ꯁꯦꯂꯤꯗ꯭ꯔꯣꯁꯥꯏꯗ ꯌꯥꯑꯣꯕꯥ) ꯁꯤꯖꯤꯟꯅꯕꯅꯥ ꯑꯦꯛꯁꯔꯁꯥꯏꯖ ꯇꯧꯔꯕꯥ ꯃꯇꯨꯡꯗꯥ ꯕ꯭ꯂꯗ ꯂꯦꯛꯇꯦꯠꯀꯤ ꯆꯥꯡ ꯲꯳% ꯍꯟꯊꯍꯅꯕꯥ ꯉꯝꯃꯤ ꯑꯃꯁꯨꯡ ꯚꯤ.ꯑꯣ.꯲ꯃꯦꯛꯁ ꯱꯲% ꯍꯦꯅꯒꯠꯍꯅꯕꯥ ꯉꯝꯃꯤ꯫

ꯑꯦꯟꯇꯤꯑꯣꯛꯁꯤꯗꯦꯟꯇ ꯑꯃꯁꯨꯡ ꯑꯦꯟꯇꯤ-ꯑꯦꯖꯤꯡ:ꯔꯤꯑꯦꯛꯇꯤꯕ ꯑꯣꯛꯁꯤꯖꯦꯟ ꯁ꯭ꯄꯦꯁꯤꯁ (ꯑꯥꯔ.ꯑꯣ.ꯑꯦꯁ.) ꯁ꯭ꯀꯦꯚꯦꯟꯖ ꯇꯧꯏ, ꯂꯤꯄꯤꯗ ꯄꯦꯔꯣꯛꯁꯤꯗꯦꯁꯟ ꯊꯤꯡꯏ (ꯑꯦꯝ.ꯗꯤ.ꯑꯦ.ꯒꯤ ꯆꯥꯡ ꯴꯱%) ꯍꯟꯊꯍꯜꯂꯤ, ꯑꯃꯁꯨꯡ ꯁꯦꯂꯒꯤ ꯑꯍꯜ ꯑꯣꯏꯔꯀꯄꯥ ꯊꯦꯡꯊꯍꯜꯂꯤ꯫

ꯁ꯭ꯠꯔꯦꯁ ꯃꯦꯅꯦꯖꯃꯦꯟꯇ: ꯱.ꯍꯥꯏꯄꯣꯊꯦꯂꯥꯃꯤꯛ-ꯄꯤꯇꯨꯏꯇꯔꯤ-ꯑꯦꯗ꯭ꯔꯤꯅꯜ (HPA) ꯑꯦꯛꯁꯤꯁ ꯃꯣꯗ꯭ꯌꯨꯜ ꯇꯧꯏ, ꯀꯣꯔꯇꯤꯁꯣꯜ ꯁꯦꯛꯔꯦꯁꯟ ꯍꯟꯊꯍꯜꯂꯤ ꯑꯃꯁꯨꯡ ꯋꯥꯈꯜ ꯋꯥꯕꯥ ꯂꯥꯏꯑꯣꯡꯁꯤꯡ ꯐꯒꯠꯍꯜꯂꯤ (ꯍꯦꯃꯤꯂꯇꯟ ꯑꯦꯟꯁꯤꯇꯤ ꯔꯦꯇꯤꯡ ꯁ꯭ꯀꯦꯜ ꯁ꯭ꯀꯣꯔꯁꯤꯡ ꯑꯁꯤ ꯲꯸% ꯍꯟꯊꯈꯤ)꯫

ꯀꯥꯔꯗꯤꯑꯣꯚꯥꯁ꯭ꯀꯨꯂꯥꯔ ꯄ꯭ꯔꯣꯇꯦꯛꯁꯟ: ꯱.ꯑꯄꯨꯅꯕꯥ ꯀꯣꯂꯦꯁ꯭ꯇꯦꯔꯣꯜ (TC) 12.3% ꯑꯃꯁꯨꯡ LDL-C 9.8% ꯍꯟꯊꯍꯟꯗꯨꯅꯥ ꯑꯦꯟꯗꯣꯊꯦꯂꯤꯑꯦꯜ ꯐꯉ꯭ꯀꯁꯟ ꯐꯒꯠꯍꯜꯂꯤ꯫

ꯑꯦꯞꯂꯤꯀꯦꯁꯅꯁꯤꯡ ꯄꯤꯕꯥ꯫

ꯗꯥꯏꯑꯦꯇꯔꯤ ꯁꯞꯂꯤꯃꯦꯟꯇꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯍꯀꯁꯦꯂꯒꯤ ꯄꯣꯠꯊꯣꯀꯁꯤꯡ:

ꯁꯥꯟꯅ-ꯈꯣꯠꯅꯕꯒꯤ ꯅ꯭ꯌꯨꯠꯔꯤꯁꯟ: ꯱.ꯑꯦꯅꯔꯖꯤ ꯗ꯭ꯔꯤꯉ꯭ꯀꯁꯤꯡ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯆꯤꯅꯤ-ꯐ꯭ꯔꯤ ꯔꯦꯗ ꯕꯨꯜ), ꯑꯦꯟꯗꯨꯔꯦꯟꯁ ꯍꯦꯅꯒꯠꯍꯅꯕꯥ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯍꯔꯕ ꯐꯥꯔꯝ ꯑꯣꯔꯒꯥꯅꯤꯛ ꯔꯣꯗꯤꯑꯣꯂꯥ ꯒ꯭ꯂꯥꯏꯁꯦꯔꯥꯏꯠꯁꯤꯡ), ꯔꯤꯄꯔꯆꯦꯖ ꯔꯦꯠ 38% ꯐꯥꯎꯕꯥ꯫

ꯁ꯭ꯠꯔꯦꯁ ꯃꯦꯅꯦꯖꯃꯦꯟꯇ: ꯱. Anti-anxiety capsules (e.g., Nature Made Rhodiola), European market annual growth >20%.

ꯃꯤꯗꯜ-ꯆꯍꯤꯒꯤ & ꯑꯍꯜ ꯑꯣꯏꯔꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡꯒꯤ ꯍꯀꯁꯦꯜ:ꯇꯨꯝꯕꯥ ꯉꯝꯕꯒꯤ ꯃꯒꯨꯟ ꯐꯒꯠꯍꯜꯂꯤ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯁꯨꯏꯁ ꯔꯣꯗꯤꯑꯣꯂꯥ ꯇꯦꯕꯂꯁꯤꯡ)꯫

ꯐꯥꯔꯃꯥꯁ꯭ꯌꯨꯇꯤꯀꯦꯜ ꯑꯦꯞꯂꯤꯀꯦꯁꯅꯁꯤꯡ: ꯱.

ꯀꯥꯔꯗꯤꯑꯣꯚꯥꯁ꯭ꯀꯨꯂꯥꯔ ꯑꯃꯁꯨꯡ ꯁꯦꯔꯤꯕ꯭ꯔꯣꯚꯥꯁ꯭ꯀꯨꯂꯥꯔ ꯁꯄꯣꯔꯠ:ꯀꯣꯔꯣꯅꯥꯒꯤ ꯍꯥꯔꯠ ꯗꯤꯖꯤꯖ ꯑꯃꯁꯨꯡ ꯑꯣꯜꯇꯤꯆꯨꯗ ꯁꯤꯀꯅꯦꯁꯀꯤꯗꯃꯛꯇꯥ ꯀꯝꯄꯥꯎꯟꯗ ꯐꯣꯔꯃꯨꯂꯦꯁꯅꯁꯤꯡ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯆꯥꯏꯅꯥꯒꯤ ꯐꯥꯔꯃꯥꯀꯣꯄꯤꯌꯥꯗꯥ ꯂꯤꯁ꯭ꯠ ꯇꯧꯔꯕꯥ ꯔꯣꯗꯤꯑꯣꯂꯥ ꯀꯦꯄꯁꯨꯂꯁꯤꯡ); ꯐꯥꯔꯃꯥꯁ꯭ꯌꯨꯇꯤꯀꯦꯜ-ꯒ꯭ꯔꯦꯗ ꯑꯦꯛꯁꯄꯣꯔꯇꯁꯤꯡꯅꯥ ꯲꯰꯲꯵ꯒꯤ ꯌꯣꯅꯕꯒꯤ ꯆꯥꯡꯒꯤ ꯳꯷% ꯑꯣꯏꯒꯅꯤ ꯍꯥꯌꯅꯥ ꯄꯥꯅꯔꯤ꯫

ꯅ꯭ꯌꯨꯔꯣꯗꯤꯖꯦꯅꯦꯔꯦꯇꯤꯕ ꯗꯤꯖꯤꯖꯁꯤꯡ: ꯱.ꯑꯂꯖꯩꯃꯔꯁꯀꯤ ꯀ꯭ꯂꯤꯅꯤꯀꯦꯜ ꯇ꯭ꯔꯥꯏꯑꯦꯂꯁꯤꯡꯅꯥ ꯀꯣꯒꯅꯤꯇꯤꯕ ꯐꯉ꯭ꯀꯁꯟ ꯐꯒꯠꯂꯀꯄꯒꯤ ꯆꯥꯡ ꯴꯵.꯶% ꯐꯥꯑꯣꯕꯥ ꯎꯠꯈꯤ꯫

ꯀꯁꯃꯦꯇꯤꯛꯁ ꯑꯃꯁꯨꯡ ꯄꯔꯁꯣꯅꯦꯜ ꯀꯦꯌꯔ:

ꯑꯦꯟꯇꯤꯑꯣꯛꯁꯤꯗꯦꯟꯇ ꯁ꯭ꯀꯤꯅꯀꯦꯌꯔ: ꯱.ꯖꯤꯌꯥꯡꯏ ꯍꯔꯕꯦꯜ ꯔꯣꯗꯤꯑꯣꯂꯥ ꯁꯦꯠ ꯑꯁꯤꯅꯥ ꯄꯦꯇꯦꯟꯇ ꯇꯧꯔꯕꯥ ꯃꯥꯏꯛꯔꯣꯑꯦꯅꯀꯦꯄꯁꯨꯂꯦꯁꯟ ꯇꯦꯛꯅꯣꯂꯣꯖꯤ (ꯖꯦ.ꯑꯦꯜ.꯲꯰꯱꯲꯱꯰꯴꯳꯴꯷꯰꯱.꯷) ꯁꯤꯖꯤꯟꯅꯗꯨꯅꯥ ꯄꯨꯡ ꯱꯲ꯒꯤ ꯃꯅꯨꯡꯗꯥ ꯁꯥꯂꯤꯗ꯭ꯔꯣꯁꯥꯏꯗ ꯑꯁꯤ ꯂꯦꯞꯇꯅꯥ ꯔꯤꯂꯤꯖ ꯇꯧꯕꯥ ꯉꯃꯍꯜꯂꯤ, ꯃꯁꯤꯅꯥ ꯄꯤꯒꯃꯦꯟꯇꯦꯁꯟ ꯴꯹% ꯍꯟꯊꯍꯜꯂꯤ꯫

ꯅꯨꯃꯤꯠ ꯉꯥꯀꯊꯣꯀꯄꯥ ꯑꯃꯁꯨꯡ ꯁꯦꯃꯖꯤꯅꯕꯥ:ꯌꯨ.ꯚꯤ.-ꯅꯥ ꯊꯣꯀꯍꯅꯕꯥ ꯏꯅꯐ꯭ꯂꯦꯃꯦꯇꯔꯤ ꯐꯦꯛꯇꯔꯁꯤꯡ (ꯑꯥꯏ.ꯑꯦꯜ.-꯶) ꯊꯤꯡꯅꯕꯥ ꯅꯨꯃꯤꯠꯀꯤ ꯉꯥꯀꯊꯣꯀꯄꯥ ꯌꯥꯕꯥ ꯄꯣꯠꯁꯀꯁꯤꯡ (ꯑꯦꯁ.ꯄꯤ.ꯑꯦꯐ. ꯳꯰ꯗꯒꯤ ꯍꯦꯟꯅꯥ ꯅꯠꯠꯔꯒꯥ ꯃꯁꯤꯒꯥ ꯃꯥꯟꯅꯕꯥ) ꯑꯃꯁꯨꯡ ꯃꯇꯨꯡꯗꯥ-ꯅꯨꯃꯤꯠꯀꯤ ꯀ꯭ꯔꯤꯃꯁꯤꯡꯗꯥ ꯍꯥꯄꯆꯤꯅꯈꯤ꯫

ꯐꯉ꯭ꯀꯁꯅꯦꯜ ꯐꯨꯗꯁꯤꯡ: ꯱.

ꯕꯦꯀꯔꯤ ꯑꯃꯁꯨꯡ ꯗꯥꯏꯔꯤꯒꯤ ꯄꯣꯠꯊꯣꯀꯁꯤꯡ: Added to bread and yogurt to enhance immunity (e.g., Danone Activia Rhodiola series), with Southeast Asia market growth >25%.

ꯄꯦꯠ ꯍꯦꯜꯊ: ꯱.ꯑꯦꯟꯇꯤ-ꯁ꯭ꯠꯔꯦꯁ ꯗꯣꯒ ꯇ꯭ꯔꯤꯠꯁꯤꯡ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯄꯨꯔꯤꯅꯥ ꯄ꯭ꯔꯣ ꯄ꯭ꯂꯥꯟ ꯔꯣꯗꯤꯑꯣꯂꯥ ꯐꯣꯔꯃꯨꯂꯥ), ꯅꯣꯔꯊ ꯑꯥꯃꯦꯔꯤꯀꯥꯒꯤ ꯆꯍꯤꯒꯤ ꯑꯣꯏꯅꯥ 67% ꯍꯦꯅꯒꯠꯂꯀꯄꯥ꯫

ꯀꯁ꯭ꯇꯃꯔꯁꯤꯡꯒꯤ ꯁꯔꯕꯤꯁꯁꯤꯡ꯫

ꯁ꯭ꯄꯦꯁꯤꯐꯤꯀꯦꯁꯟ ꯀꯁ꯭ꯇꯃꯔꯥꯏꯖꯦꯁꯟ: 1.1.ꯁꯦꯂꯤꯗ꯭ꯔꯣꯁꯥꯏꯗ ꯳%-꯹꯸%ꯒꯤ ꯃꯄꯨꯡ ꯑꯣꯏꯕꯥ ꯔꯦꯟꯖ, ꯀꯝꯄꯥꯎꯟꯗ ꯐꯣꯔꯃꯨꯂꯥ ꯗꯤꯕꯦꯂꯄꯃꯦꯟꯇ (ꯈꯨꯗꯝ ꯑꯣꯏꯅꯥ, ꯔꯣꯗꯤꯑꯣꯂꯥ + ꯖꯤꯅꯁꯦꯡ + ꯕꯤ ꯚꯤꯇꯥꯃꯤꯅꯁꯤꯡ)ꯗꯥ ꯃꯇꯦꯡ ꯄꯥꯡꯏ꯫

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